As a realtor, one of the most common questions you face is, "What are you doing to market my house?" Sellers may not fully grasp the extensive work involved — from capturing pictures and crafting descriptions to updating MLS listings, mailing campaigns, and countless networking calls.
However, what if there was a way to showcase your marketing efforts through a medium they understand and value? Historically, ads may have seemed like a luxury due to cost constraints. But what if you could leverage Google's display ads for just $1 a day? Welcome to the world of affordable digital advertising.
The way people search for homes and properties has evolved dramatically. No longer are potential buyers solely driving through neighborhoods or flipping through property magazines. They're scrolling, clicking, and exploring online avenues to find their dream homes.
For realtors, this shift presents an invaluable opportunity. Display ads, particularly on platforms like Google, bridge the gap between the digital space and the
physical properties realtors aim to showcase. If you're a realtor wondering whether to invest in display ads, consider the myriad of benefits and the compelling reasons that make them an indispensable tool in modern real estate marketing.
With as little as $1 a day, you can tap into a vast online audience, drawing them closer to your listings. But how do you ensure your ads don't just reach these viewers, but also resonate with them? Enter the power of AI-driven ad copy techniques. Let's explore how you can get the most bang for your buck and make each penny count.
Navigate to the Google Ads website and click on the "Start now" button.
Once logged in, Google will guide you through a setup process. DO NOT CLICK ON THE CREATE YOUR FIRST CAMPAIGN. Instead, click on skip campaign creation. This is the only way to get to that $1 a day sweat spot.
Before your ads can run, you need to provide billing details. Go to the "Billing & Payments" section and:
Once your account setup is complete, familiarize yourself with the main dashboard:
As you become more familiar with Google Ads, explore advanced features like:
Starting a new digital ad venture can be overwhelming. But you don't have to do it alone. Schedule a one-to-one session with one of our title experts at True Blue Title. We're here to guide you every step of the way, ensuring your Google Ads campaign is set up for success.
Embracing the digital world as a realtor offers endless possibilities. With Google Ads, even a modest budget can yield substantial results, making it an indispensable tool for modern real estate professionals.
Give us a call at
727-371-9400 and let's sketch out a game-changing marketing plan together!
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