The blank white screen, the blinking cursor, the weight of needing to up your marketing game. The anxiety of not knowing where to start. As Realtors and MLOs, you understand the importance of staying connected, but coming up with marketing that is both engaging and valuable can often feel like an uphill battle. But what if we told you there's a simpler, innovative way to approach this dilemma?
Traditionally, marketing emails have been seen as a platform for cold, hard selling. But the modern audience demands more; they seek value, authenticity, and content that resonates with their needs. To cater to this, it's essential to sift through the content you already find meaningful and consider how it can be reformatted for your marketing campaigns. The best part?
You don’t have to do it alone. With the help of
AI writing tools, transforming your cherished content into outstanding marketing material becomes a breeze.
You're already staying current with markets, rates, and real estate news. You might even be writing blog posts and social media posts that already provides value to your audience. So, why not get the maximum mileage out of it?
Tools like ChatGPT offer an exceptional way to repurpose your existing content. Simply paste your article, post or any other piece of useful content into ChatGPT or a similar AI writing tool, and then ask it to create an engaging marketing email tailored to your audience's needs. It's like having a personal assistant, but for your writing needs!
Keeping the conversation going is crucial for building lasting relationships with past clients, prospects, and referral partners. How about sending weekly emails on topics you're already reading and finding invaluable? Not only does this position you as an industry expert, but it also ensures you remain at the forefront of their minds. Some excellent resources to fuel your content are:
And if you're pondering the art of crafting your own blog, don’t forget to reference our previous post:
AI Writing Tools: Practical Uses for Realtors & MLOs from Marketing to Contracts.
Navigating the waters of marketing can sometimes feel overwhelming, but you don't have to do it alone. At True Blue Title, we're eager to join you on your journey, offering insights, strategies, and the tools to make your marketing efforts shine. Ready to transform your approach?
Give us a call at
727-371-9400 and let's sketch out a game-changing marketing plan together!
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